Verhoeven's flat simplicity of form, repetition and lack of superfluous ornamentation demonstrate the kind of order found in a utopian ideal of architectural and social reform. Bu using solid blocks of bright colours, the artist emphahsises his response to the urban world. He takes a pop influence and uses it to create works that are striking and iconic. The buildings are familiar and the style is forthright, but by creating formative balance and harmony of colour Verhoeven's work contains a subtle depth and power. Confident and accomplished, it is little wonder that Verhoeven is one of our thirty best selling artists.